Tags
cost of wine, drinking, economics, news, psychology, value for money, wine
This article in the Globe and Mail which printed this piece about “it must be better, it costs more”.
The gist is summed up this way:
“Our results suggest that the brain might compute experienced pleasantness in a much more sophisticated manner that involves integrating the actual sensory properties of the substance being consumed with the expectations about how good it should be,”
In other words if you have the expectation that a product like wine costs a lot, your brain will automatically choose that as the best. Just some food fo thought.